Our rates are based on three main pillars: average views for the past 8-12 videos, engagement rates and target CPM defined by each campaign.
We understand that, while subscribers are important to a creator’s growth, the number of subscribers isn’t always a realistic reflection of how many people watch the video. Therefore, we evaluate the performance of past videos directly, as well as the frequency of videos posted.
Our goal is never to undervalue creators or the hard work they put into their videos, so we try to find a balance between campaign goals and the quotes creators offer. However, if there was recently a large pause (2 months or more) on a creator’s uploads or we notice a recent decline in views, that might affect our offer.
On the other hand, if your channel has been steadily gaining popularity and amassing larger views, we can be prompted to renegotiate a standing deal.